The Body – The Power of CBD Conference

Recently, we sat down with Dieter Behrentin to chat about the upcoming “The Body” – The Power of CBD Conference. Cologne, Germany; April 3-4, 2020.

The Premium CBD Expo in Europe for Sports and Beauty

The Power of CBD

What makes “The Body” different from other industry events?

We are the first specific CBD Expo in Germany/Europe with a focus on the sports, beauty and health market. Each visitor is specifically looking for CBD information. THE BODY is a new image changing concept with a focus on future CBD trends.

  • Brands will reach international premium buyers, retailers, licensees, white label clients and will also get information about legal status, retailer issues, payment options and meet int. Hemp/CBD Unions to represent their interests.
  • Buyers will meet the best quality international CBD brands on the market with the most advanced CBD products and trends.
  • Press will be provided with a wide range of information and international professionals that will share their expertise about CBD.

What are the advantages of CBD in “wellness” products like tinctures, sublinguals, and topicals?

Cannabidiol/CBD offers some serious antioxidant and anti-inflammatory benefits which can be beneficial in treating skin concerns like inflammation, dryness and free radical damage. CBD might also be effective in fighting acne as it helps reduce the production of sebum in the skin. Additionally, studies indicate that cannabidiol may be effective in treating eczema and psoriasis as well.

How can CBD benefit athletes?

It might help athletes in terms of pain relief, better sleep, faster recovery, lower inflammation, better cognitively and to enhance mood and increase focus. Many athletes also claim that it helps them achieve what they call a state of “flow” in which their reactions become seemingly automatic. For pro athletes is important, that CBD has been taken off the Doping list since 2018 by WADA ( if 0.0 % THC ) which makes it legal for athletes to use CBD at the Olympic Games 2020 for the first time in history. One remark – Pro athletes are responsible that the CBD product they use contains 0.0 % THC which makes it hard and expensive to find on the market. At present products with 0.0% THC but to be sure, ask for a 3rd party full lab test and in athletes, for a batch test.

With over 3,000 companies currently occupying the CBD space, how do consumers sort through the good and the bad?

Always ask for a 3rd party lab test, check the labeling for relevant details and ingredients. have a look at the website and never trust a company that makes unverified health claims. CBD is new and a wild market so the consumer needs also to educate themselves on this subject in order to get a better understanding of good and bad.

Who can we expect to meet at “The Body”?

We have a portfolio of national and international premium brands that do provide the best quality, most innovative products and have an outstanding performance and reputation on the market. From global players to young niche startups that focus on the premium market.
We also run podium discussions with speakers from the retail, sports, cosmetic, union, manufacturer and legal sectors.

What are “The Body” awards?

At THE BODY Awards, we will select the best products on the market. We take into account the following: website, transparency, customer service, lab test and customer feedback/social media appearance.

Without industry standards, how do we know the amount of CBD a product actually contains?

Only purchase CBD products from companies that are transparent about their testing protocol, and disclose a Certificate of Analysis. Do cross-referencing products with Consumer Labs, which conducts independent testing of CBD products.

As social media platforms continue to impose their own marketing restrictions, how do CBD brands to stand out?

The best advice is to find new clients and enlarge your target group in different directions. Avoid in social ads the word CBD and be smart when creating an ad. It works, trust us on this. We run adds on social media platforms and we face the same issue.

There is a lot of hype around CBD, some of it has been misleading, how do we verify the claims being made by marketers?

This is hard to say since it is a new market with no regulation just yet. We think the more promising the claims, the less value the product has. This will change over the next years once we have a basis of regulation in place.

What advice would you offer someone new to the industry?

CBD has a huge potential in many areas and the only thing that can stop the industry is the industry itself because of fraudulent or misrepresenting business practices. The best advice is to play according to the rules and educate yourself in order to sell the best quality possible.

The Body – The Power of CBD Conference

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